École Française du XIXe siècle

Lot 151
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Estimation :
3000 - 4000 EUR
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Result : 4 550EUR

École Française du XIXe siècle

Portrait of Louise Chéruit, circa 1900
Oil on canvas.
H_100 cm L_81 cm
Source: by family descent.
A great figure in fashion, Louise Chéruit was not only one of the most prominent seamstresses of her generation, but also one of the first women to run a major French fashion house with an international vocation from 1905 until 1935. In 1898, she had acquired with another seamstress, Marie Huet, the Raudnitz & Cie couture house where she had started. Their installation in 1900 in the Hôtel de Fontpertuis, at 21, place Vendôme in Paris and a grand prize at the Universal Exhibition testify to their success. She dressed the great names of the society of the time. In 1905, after Marie Huet's departure, the house was named after Cheruit. It actively disseminated its models by collaborating since 1912 on the launch of "La Gazette du bon ton", an elegant magazine directed by Lucien Vogel where its models were illustrated by Pierre Brissaud, Brunelleschi and Bernard Boutet de Monvel.
She was quickly joined in this project by other great Parisian designers such as Georges
Doeuillet, Jacques Doucet, Jeanne Paquin, Paul Poiret, Redfern & Sons, and the Worth house.
Louise Chéruit promoted and initiated the careers of Lucien Lelong and Paul Poiret and transformed the spirit of haute couture into the notion of ready-to-wear.
Really passionate about the beauty of women, Helleu fell under the irresistible charm of Madame
Chéruit, whom he often represented, in drawing or drypoint. She was one of his favorite models.
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